A while ago, I encountered a “what just happened” moment while commuting on metro train. An announcement was made that “doors will open on the left”. Pretty usual for metro rides in India. Until I realised, “wait a minute. This ‘on the left’ is really subjective to what direction I…

A while ago, I got an opportunity to do a UX assignment on Book My Show, an event booking app based in India. Though the app covers a multitude of events — from theatre to sports to activities, my focus was primarily on movie ticket booking as the product is…

In a subscription based product, a simple pricing structure normally consists of: Option A Option B Option C The options A, B and C can be based on duration — 1 year/ 2 years/ 3 years. Or features — 1 feature/ 2 features/ 3 features.

“Challenges” are tests that students on Toppr create and share to compete with each other. With the objective of making them quicker and more efficient — we recently revamped the feature. Here’s what we did new: 1) Reduced Friction Enhancing user engagement has always been the key motive behind our design endeavours. Until…