PinnedHow I Used the Honeycomb Framework to Redesign Our Landing PageWhen it comes to SaaS products, designing their landing page needs special handling. One, it is driven by business goals more than user…May 28, 2024May 28, 2024
PinnedProduct and Design Vocabulary in Plain, Simple WordsI am curating a list of terminologies and phrases I run into in design and product management. Some of them are concepts we might be…Aug 2, 2023Aug 2, 2023
PinnedWhen a feature misses estimates: case study (part 2 of 2)While building tech products, sometimes things won’t work out despite “going by the book” and ticking all the right boxes. The key in such…Jul 29, 2023Jul 29, 2023
PinnedPublished inBootcampWhen a Feature Misses Estimates: Case Study (Part 1 of 2)While building a tech product, sometimes things won’t work out despite “going by the book”. The key here is to keep calm and investigate.Jul 23, 2023Jul 23, 2023
PinnedPublished inBootcampSayings that make sense in product & designWe all run into quotes that leave an impression, sometimes lasting, upon us. And the impact is all the more if they belong to our specific…Oct 16, 2021Oct 16, 2021
The Information Accuracy DilemmaA while ago, I encountered a “what just happened” moment while commuting on metro train. An announcement was made that “doors will open on…Mar 25, 2021Mar 25, 2021
Published inPrototyprBookMyShow — UX Case StudyA while ago, I got an opportunity to do a UX assignment on Book My Show, an event booking app based in India. Though the app covers a…Jan 14, 20187Jan 14, 20187
Published inToppr BlogThe UI/UX Behind Toppr’s New Pricing PageThe UI/UX that drove our decisions to conclusionDec 27, 2017Dec 27, 2017
Published inToppr BlogRedesigning one-on-one “Challenges” on TopprChallenges are tests that students on Toppr create to compete with each other. With the objective of making them quicker and more efficient…Nov 22, 2017Nov 22, 2017